Mahima is a dedicated and creative professional known for her strong entrepreneurial mindset. She excels in keen observation and analytical skills, particularly in understanding the complexities of family business dynamics. At BAF, Mahima is a pivotal figure, leading the Business Development and Branding functions. Her responsibilities include designing the annual business strategy, implementing outreach initiatives, and streamlining processes to drive the organization’s growth expansion.

One of Mahima’s primary passions lies in working with client families to co-create solutions and address inter-generational issues. Her commitment to this work is evident through the substantial time she dedicates to it. Mahima holds a degree from the National Institute of Fashion Technology in Bangalore and has gained valuable experience through internships with renowned names like Vikram Phadnis and Pratibha Syntex. What truly sets Mahima apart is her decision to take on a leadership role at Kishkinda Trust, a non-profit organization. Her strong commitment to empowering women to lead fulfilling lives. With a deep understanding of various family journeys due to her business family background, Mahima has actively participated in many families’ governance processes.

In her leisure time, Mahima is an avid reader with a profound interest in regional, domestic, and world cinema. She also continues to pursue her artistic interests in design and handcrafts, showcasing her well-rounded and creative approach to both her personal and professional life.