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About Us

Committed to Individual Happiness, Family Togetherness and Business Growth

Family businesses have come to occupy an integral place in the Indian and Global business framework. Distinct from other businesses, the practice of family business demands its own unique set of methodologies and practices that BAF Consultants can cater to. Aligning multiple generations, multiples roles of a person (family member, owner and business manager), multiple businesses and functions is the key to progress.

At BAF, we believe that this is a critical key to achieve success in a business as well in life. We Consult, Counsel, Educate and Coach our clients, which consist of various business houses of India, ranging from smaller families of 3 members to larger families of 40 members.

We are a premier consultancy firm, which deals with matters specifically related to Family Owned Businesses and their Governance. We work with businesses, both large and small, to design promoter governance structures that are right for them.

We have a robust team that consists of professionals with diverse backgrounds, effective facilitation skills and rich experience, having worked with over 300 business families across India, USA, UAE & Nepal. We provide a 360-degree integrated approach to our clients which includes – family constitution, managing conflicts, succession planning, diagnostic studies of the business, coaching and much more.

BAF Purpose

Sustainable Value Creation for Family Business Owners,
with focus on Strengthening Connect and Alignment

BAF Values


BAF Mission Statement

We help you celebrate the different individuals in family to achieve your objectives.

Kellogg School of Management Northwestern University USA and Indian School of Business Hyderabad have made a film on one of the family governance interventions done by Mr. Sainani. This is taught as part of a case study in both these Schools. He has also authored a book “Triumph of Togetherness” which has been endorsed among others by Mr. Adi Godrej Chairman Godrej Group, Mr. G M Rao Group Chairman GMR Group, Mr. Sunil Kant Munjal Chairman Hero Group Corporate Services, Prof John L Ward Clinical Professor Kellogg School of Management.

Our Team

Core strength of our organization

Anil Sainani

Founder and Managing Partner

Ashvini Chopra


T.D. Chandrasekhar


Shailendra Agarwal


Sidhya Senani

Chief Operating Officer

Mahima Rajpal

Head of Business Development and Branding

Simran Senani

Senior Consultant

Rashi Manwani


Navya Senani

Associate Consultant

Misha Jain

Executive Assistant to COO

Shashwat Kumar

Business Analyst